Hashtags Studies and related research approaches are commonly explored on Twitter, but in this forthcoming article Janna Joceli Omena, André Mintz and Elaine Rabello introduce an approach for hashtag engagement research on Instagram. The paper systematises approaches which have been explored in the context of two data sprints (DMI Summer School 2017, Amsterdam; and SMART Data Sprint 2018, Lisbon) and a conference (ECREA Digital Culture Culture and Communication Section Conference, November 2017, Brighton, UK). The paper will be published in a Special Issue of Social Media and Society.
On 1 June 2018, Janna Joceli Omena presented the proposal at Instagram Conference 2018 – Middlesex University, London. The conference was brilliantly organised by Alessandro Caliandro – Lecturer Branding and Digital Media. Crystal Abidin and Richard Rogers gave very interesting keynote speeches. The abstract for conference and the programme are available in the following links: abstracts and programme.