Vários investigadores do Instituto de Comunicação da NOVA participarão no Congresso IAMCR 2019, entre 7 a 11 de julho, na Universidad Complutense de Madrid, em Espanha. Com comunicações de áreas diversas, o ICNOVA faz-se representar por Cristina Ponte, José Augusto Bragança de Miranda, Ivone Ferreira, Celiana Azevedo e Maria João Silveirinha. O tema central do congresso IAMCR 2019 tem como foco “Communication, Technology, and human dignity: Disputed Rights, Contested Truths”.
Cristina Ponte participa na sessão temática Audience Section, painel “Audience Research in Children, Youth and Media. Are the right questions being asked?” com a comunicação intitulada “Children and youth`s emotions in relation to online risky situations: a comparative Iberian perspective”. À luz dos contextos e resultados de 2010, a comunicação aprecia resultados recentes recolhidos nos inquéritos por questionário EU Kids Online (2018) nos dois países, Espanha e Portugal.
José Augusto Bragança de Miranda apresenta a comunicação “An archeology of the images in modernity”. Argumenta que a fotografia permite pensar a nova distribuição das imagens da modernidade, que resulta do desentrançamento do simbólico e da iconologia, em corpos, imagens e máquinas. Neste quadro a fotografia adquire uma dimensão especulativa, permitindo fazer a arqueologia da relação direta ao corpo e o trabalho permanente sobre as imagens. Forças tremendas que se libertam na modernidade organizam-se para usar e explorar essas novas materialidades.
Ivone Ferreira e Paula Lobo (CECS) apresentam, em co-autoria, na sessão Mediated Communication, Public Opinion and Society, a comunicação “Synergies between Origin Bounded Brands and city marketing. An exploratory study of Porto Ferreira and Portoponto brands”. As investigadores pretendem refletir sobre como as estratégias de construção da marca de produto Vinho do Porto e da marca cidade do Porto podem reforçar-se mutuamente, considerando que a identidade histórica e territorial de ambas estão interligadas.
Esta análise parece particularmente importante devido à crescente visibilidade da cidade do Porto na última década como destino turístico e ao crescente investimento que tem sido utilizado para construir esta marca-cidade.
A comunicação “Intergenerational solidarity or intergenerational gap? How elderly people experience the ICT challenge within their family context” será apresentada por Celiana Azevedo. Intergenerational solidarity or intergenerational gap? How elderly people experience the ICT challenge within their family context”. The aging of the population and diffusion of ICT have created alterations in social relations by placing new challenges at the individual, family and social life. Taking into account these perspectives, this paper discusses empirical results collected in Brazil and Portugal on the ways in which relations of the elderly with younger generations in family contexts may influence the appropriation and use of ICT, both as facilitator as embarrassing.
Já Maria João Silveirinha apresenta na sessão Gender and Communication a comunicação “Making (no)sense of Rape Culture in social media: From the sexist status quo to women’s sexual agency”.
Abstract: Although it is now generally accepted that rape is a grave wrong and one too often ignored, how people make sense of what rape is and how it should be characterised is still a matter of dispute. Previous meanings around the concept of rape were mostly around the “victim” and not the perpetrator. Today, the definition of the line between assault and consensus seems to be what makes up the “hard border” of rape in its public discussion, but there is yet another (hard) border to cross: the one separating women’s sexual agency from the sexist status quo.
A great deal of literature explores the content of media and its role in the reproduction and maintenance of ideologies that assert dominant power in society, relating to the media and its capacity to perpetuate gender inequality, post-feminist ideas of sexual agency and rape. However, there is much less research (with exceptions such as Zaleski et al 2016; Kosloski et al. 2018) that seek to understand how people make sense of rape in their discussions on social media. Against this relative lack of prior studies on the topic of social media, sexism and rape, we set out to understand how a culture of institutional and everyday sexism took women and men to social media to discuss and make sense of the meaning of rape.
We therefore focus on two cases that spurred fierce discussions in the Portuguese media: one concerning assault legal cases and court decisions and the other involving the accusation of rape directed to the national football player and national hero Cristiano Ronaldo. What unites these cases is the fact that at the very heart of its media discussions was a dispute over components of a feminist understanding of rape crime: consent, mens rea, and women’s sexual agency. These were competing views about women, power and sexuality that help us to understand how a sexist culture is built and ultimately overcome on the intersection of news and our use of social media to discuss them.
In light of the above, we adopt a feminist perspective to map the ways in which a) recent sexual assault legal cases reported by the news and b) the ongoing case of Ronaldo’s accusation of rape, were discussed in the media landscape, interrogating to what extent they challenged sexist cultural understandings of gender based violence. More specifically, we aim to answer the following research questions: How do the two case studies establish an understanding of rape in terms of the definition of sexual assault, consent and women’s sexual agency? How do various news and commentators of the case studies develop deeply held social beliefs about sexual violence and sexual agency, namely in how they label the women involved in them? How do different forms of sexism inform the general understanding of the cases?
Methodologically, we draw on data collected from Portuguese newspapers, social media platforms and feminist websites which will be examined through Critical Thematic Analysis (Brandi Lawless & Yea-Wen Chen, 2018, Braun and Clarke 2006), as an effort to tease out how intersecting macroforces enable and constrain everyday discourses.