Conferência de Elena Pilipets (Universität Klagenfurt): Approaching Internet Memes as Data-Intensive Cultures

No âmbito do Ciclo de Conferências do ICNOVA, destinado aos alunos dos programas de doutoramento associados ao instituto, Elena Pilipets (Department of Media and Communication Studies, Alpen-Adria-Universität Klagenfurt) e colaboradora do iNOVA Media Lab/ICNOVA, apresentará na próxima sexta-feira dia 7 de Maio, às 14 horas, em sessão por Zoom, uma conferência subordinada ao tema “Approaching Internet Memes as Data-Intensive Cultures”.

Embora sendo um Ciclo e uma Unidade Curricular destinada a alunos de doutoramento dos programas associados ao ICNOVA, alunos de outros cursos de doutoramento interessados em seguir esta conferência poderão fazê-lo, devendo inscrever-se aqui até à próxima quinta-feira, dia 6 de Maio (16h). O link Zoom será divulgado até ao final de quinta-feira.

Approaching Internet Memes as Data-Intensive Cultures 

This talk addresses internet memes within the circulation of user-generated content (and data) on social media. Discussing the affordances of digital methods and computer vision for researching large collections of images, it investigates memes as hybrid assemblies of media objects (1) at scale (2) in context (3) across the web. By looking at how memetic formations spread and transform in relation to other platform-embedded entities (e.g., emojis, comments, hashtags) and qualities of sharing (e.g., temporality, engagement metrics), I especially focus on the ambiguous role that engaging digital material plays in the data-intensive circuits of visual social exchange. In doing so, I will make three observations: (1) Any digital image is always already a multiplicity invested with different scales of reference, potentials for remix, and qualities of engagement (2) Platform spaces are temporal territories. They matter because they repeat. (3) The context of image circulation is both situated and multi-sited.

Elena Pilipets is a postdoc researcher at the Department of Media and Communication Studies, Alpen-Adria-Universität Klagenfurt, Austria, and SMART (Social Media Research Techniques) collaborator with iNOVA Media Lab, Universidade NOVA de Lisboa, Portugal.  She earned her Ph.D. degree in Media Theory and Cultural Studies (Alpen-Adria-Universität Klagenfurt) and now works on the issues of social media circulation, platform attention economy, and affective engagement. Her teaching and research interests are media cultural studies, internet research, and digital methods.