In July, the ICNOVA Strategic Communication research group will host the 1st Ibero-American Place Branding Conference at NOVA FCSH.
The event will include the participation of David Gertner (Thunderbird Global School of Management), Juan Carlos Belloso (Future Places), Gildo Seisdedos (IE Business School) and José Filipe Torres (Bloom Consulting), and will bring together explore, debate and publicize research in the area of Place Branding in Portuguese and Spanish speaking countries.
See the event program here.
