On February 4-5, the Jornadas Internacionais de Publicidade// International Advertising Meeting will take place in room T7 NOVA FCSH with the theme HIGH TECH, HIGH IMPACT? Eleven papers will be presented on the first day in two blocks, a talk and the first meeting of the SOPCOM WG, to be coordinated by Ivone Ferreira (ICNOVA and NOVA FCSH) and Sara Balonas (CECS / UMinho).