All articles Gi_CE2020-04-06T18:02:07+00:00
All articles from Strategic Communication group
PROJECTS
PUBLICATIONS

Daniel Roque Gomes co-authors an article in the International Journal of Management and Enterprise Development SCOPUS

The ICNOVA researcher and professor at the Polytechnic Institute of Coimbra, is co-authored the article “Perceived organizational support and employees’ performance: the mediating role of affective commitment ”. The article was published in the latest issue of the International Journal of Management and Enterprise Development (IJMED) Vol. 19, No. 3, 2020, a journal indexed in Scopus. Abstract: This paper aims to understand if workers’ [...]

Ana Margarida Barreto penned an article in Revista Prisma Social [Social Prism Journal]

Issue nº 28 of Revista Prisma Social (1st quarter of 2020), with the theme “Social Networks and Communicative Phenomena: application, analysis and research methodologies” includes an article by Ana Margarida Barreto - NOVA FCSH professor and coordinator of the ICNOVA Strategic Communication IG, entitled “Measuring brand equity with social media”. This is a Scopus indexed journal. The article is available through open access [...]

Ana Margarida Barreto and Diogo Ramalho have published in the Journal of Research in Interactive Marketing

ICNOVA researchers have published the article "The Impact of Involvement on Engagement with Brand Posts" in the Journal of Research in Interactive Marketing. The article analyses the effects of different levels of engagement (high and low) on the relationship of social media (Facebook) users (likes, shares and comments) to branded posts with different content types and formats. The data suggest that, when engagement [...]

CONFERENCES

MUHNAC and PHOTO IMPULSE CHARACTERIZE HISTORIC PHOTOGRAPHIC EQUIPMENT

The National Museum of Natural History and Science of Lisbon (MUHNAC) and the research project Photo Impulse, of which that museum is a partner, have been collaborating to contribute to the history and theory of photography and scientific film, through the study of images produced in various geographic and anthropological expeditions carried out in African and Asian countries, between 1883 and 1975, and which [...]

(POSTPONED) 1st Ibero-American Place Branding Conference – July 1-3, 2020

Due to the uncertainties arising during this period of pandemic and social isolation, the organization of the 1st Ibero-American Conference on Place Branding considers that the necessary conditions are not in place to hold the conference on the originally scheduled dates of July 1-3, 2020. The submitted papers and the results of the evaluation remain unchanged. The new conference and deadlines will be [...]

Ivone Ferreira has had two papers accepted for the 27th International Public Relations Research Symposium (BledCom)

NOVA FCSH DCC lecturer and ICNOVA researcher Ivone Ferreira recently received approval to read two papers at the 27th International Public Relations Research Symposium (BledCom, to take place  July 3 - 4 2020 at the Rikli Balance Hotel (formerly Hotel Golf) in Lake Bled, Slovenia. One of the papers was co-authored with Patrícia Saldanha (UFF, Brazil) and Pedro Hellín (U. Múcia, Spain) and [...]

“Improving public participation through strategic communication” | ECREA 2020 Pre-conference call

“Improving public participation through strategic communication” is the theme of one of the pre-conferences of ECREA 2020. Scheduled for October 2, 2020, this event will start at 9:00 am. We are facing an era of a permanent search for new answers to contemporary environmental, political and social challenges. The public, as producers, receivers or users have wide access to information and tend to be more [...]

NOVA to host the Jornadas Internacionais “HIGH TECH, HIGH IMPACT?”//International Conference “HIGH TECH, HIGH IMPACT?”

On February 4-5, the Jornadas Internacionais de Publicidade// International Advertising Meeting will take place in room T7 NOVA FCSH with the theme HIGH TECH, HIGH IMPACT? Eleven papers will be presented on the first day in two blocks, a talk and the first meeting of the SOPCOM WG, to be coordinated by Ivone Ferreira (ICNOVA and NOVA FCSH) and Sara Balonas (CECS / [...]

Open class: “The Emergence of Social Media as a New Branch of Mass Media and Image Management for Political Leaders”, with Prof. Gozde Kurt

On March 4 at &:00 pm, in room T9 of Tower B of NOVA FCSH, a lecture entitled “The Emergence of Social Media as a New Branch of Mass Media and Image Management for Political Leaders” will take place with Prof. Gozde Kurt. Gozde Kurt holds a PhD in Media Studies from Istanbul Galatasaray University where he defended the thesis “An Analysis of [...]

1st Ibero-American Place Branding Conference – July 1-3, 2020

In July, the ICNOVA Strategic Communication research group will host the 1st Ibero-American Place Branding Conference at NOVA FCSH. The event will include the participation of David Gertner (Thunderbird Global School of Management), Juan Carlos Belloso (Future Places), Gildo Seisdedos (IE Business School) and José Filipe Torres (Bloom Consulting), and will bring together explore, debate and publicize research in the area of Place [...]

Ana Margarida Barreto at the NOVAHealth Nutrition Conference

The coordinator of ICNOVA's Strategic Communication and Decision-making Processes research group, and NOCC FCSH's DCC lecturer, gave a talk at the NOVA Health Nutrition - SOCIETY, CITY AND HEALTH Conference, entitled “The Social Influence on Behavior”. The conference was held at the NOVA FCSH Rectory to discuss how society can serve as one of the main determining factors in food consumption and the [...]