{"id":1006017,"date":"2025-12-16T11:37:02","date_gmt":"2025-12-16T11:37:02","guid":{"rendered":"https:\/\/www.icnova.fcsh.unl.pt\/?p=1006017"},"modified":"2025-12-16T11:41:20","modified_gmt":"2025-12-16T11:41:20","slug":"apresentacao-do-relatorio-profissionais-de-comunicacao-e-relacoes-publicas-inteligencia-artificial-percecoes-praticas-desafios-e-oportunidades","status":"publish","type":"post","link":"https:\/\/www.icnova.fcsh.unl.pt\/en\/apresentacao-do-relatorio-profissionais-de-comunicacao-e-relacoes-publicas-inteligencia-artificial-percecoes-praticas-desafios-e-oportunidades\/","title":{"rendered":"Apresenta\u00e7\u00e3o do relat\u00f3rio\u00a0\u201cProfissionais de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas &amp; Intelig\u00eancia Artificial: Perce\u00e7\u00f5es, pr\u00e1ticas, desafios e oportunidades\u201d"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">\n<p>O Observat\u00f3rio Social para a Intelig\u00eancia Artificial &amp; Dados Digitais do ICNOVA vai apresentar, no dia 16 de dezembro, o relat\u00f3rio&nbsp;<em>\u201cProfissionais de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas &amp; Intelig\u00eancia Artificial: Perce\u00e7\u00f5es, pr\u00e1ticas, desafios e oportunidades<\/em>\u201d.<\/p>\n\n\n\n<p>Este estudo analisa, pela primeira vez de forma sistem\u00e1tica em Portugal, como os profissionais de comunica\u00e7\u00e3o e rela\u00e7\u00f5es p\u00fablicas est\u00e3o a integrar a Intelig\u00eancia Artificial no seu trabalho, identificando impactos, riscos \u00e9ticos, lacunas de forma\u00e7\u00e3o e oportunidades estrat\u00e9gicas para o setor.<\/p>\n\n\n\n<p>O estudo, que auscultou profissionais de comunica\u00e7\u00e3o em contexto de ag\u00eancia e departamentos corporativos, teve a colabora\u00e7\u00e3o da Apecom e da APCE, que participam na mesa redonda que se seguir\u00e1 \u00e0 apresenta\u00e7\u00e3o.<\/p>\n\n\n\n<p><strong>16 de dezembro \u00e0s 17h00 no audit\u00f3rio B1 da FCSH<\/strong><\/p>\n\n\n\n<p>A entrada \u00e9 livre e n\u00e3o carece de inscri\u00e7\u00e3o.<\/p>\n\n\n\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"394\" class=\"wp-image-1006022\" style=\"width: 700px;\" src=\"https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2025\/12\/PROGRAMA-16.12.png\" alt=\"\" srcset=\"https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2025\/12\/PROGRAMA-16.12.png 1280w, https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2025\/12\/PROGRAMA-16.12-300x169.png 300w, https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2025\/12\/PROGRAMA-16.12-1024x576.png 1024w, https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2025\/12\/PROGRAMA-16.12-768x432.png 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div><!-- .vgblk-rw-wrapper -->","protected":false},"excerpt":{"rendered":"<p>O Observat\u00f3rio Social para a Intelig\u00eancia Artificial &amp; Dados Digitais do ICNOVA vai apresentar, no dia 16 de dezembro, o relat\u00f3rio&nbsp;\u201cProfissionais de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas &amp; Intelig\u00eancia Artificial: Perce\u00e7\u00f5es, pr\u00e1ticas, desafios e oportunidades\u201d. Este estudo analisa, pela primeira vez de forma sistem\u00e1tica em Portugal, como os profissionais de comunica\u00e7\u00e3o e rela\u00e7\u00f5es p\u00fablicas est\u00e3o a&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1006018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,1],"tags":[],"class_list":["post-1006017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apresenta\u00e7\u00e3o do relat\u00f3rio\u00a0\u201cProfissionais de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas &amp; Intelig\u00eancia Artificial: Perce\u00e7\u00f5es, pr\u00e1ticas, desafios e oportunidades\u201d - ICNOVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icnova.fcsh.unl.pt\/apresentacao-do-relatorio-profissionais-de-comunicacao-e-relacoes-publicas-inteligencia-artificial-percecoes-praticas-desafios-e-oportunidades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apresenta\u00e7\u00e3o do relat\u00f3rio\u00a0\u201cProfissionais de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas &amp; Intelig\u00eancia Artificial: Perce\u00e7\u00f5es, pr\u00e1ticas, desafios e oportunidades\u201d - ICNOVA\" \/>\n<meta property=\"og:description\" content=\"O Observat\u00f3rio Social para a Intelig\u00eancia Artificial &amp; Dados Digitais do ICNOVA vai apresentar, no dia 16 de dezembro, o relat\u00f3rio&nbsp;\u201cProfissionais de Comunica\u00e7\u00e3o e Rela\u00e7\u00f5es P\u00fablicas &amp; Intelig\u00eancia Artificial: Perce\u00e7\u00f5es, pr\u00e1ticas, desafios e oportunidades\u201d. 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