{"id":1006917,"date":"2026-07-03T14:38:08","date_gmt":"2026-07-03T14:38:08","guid":{"rendered":"https:\/\/www.icnova.fcsh.unl.pt\/?p=1006917"},"modified":"2026-07-03T14:38:10","modified_gmt":"2026-07-03T14:38:10","slug":"icnova-bledcom-2026","status":"publish","type":"post","link":"https:\/\/www.icnova.fcsh.unl.pt\/en\/icnova-bledcom-2026\/","title":{"rendered":"ICNOVA no BLEDCOM – 33rd International Public Relations Research Symposium"},"content":{"rendered":"
\n

O Grupo de Investiga\u00e7\u00e3o em Comunica\u00e7\u00e3o Estrat\u00e9gica esteve representado na confer\u00eancia internacional BledCom 2026, dedicada aos desafios contempor\u00e2neos da comunica\u00e7\u00e3o em contextos de crise, organiza\u00e7\u00f5es e confian\u00e7a p\u00fablica.
No \u00e2mbito da confer\u00eancia, Ana Margarida Barreto apresentou o trabalho “Beyond Information: Social Influence in Health Crisis Communication”, baseado nos resultados do projeto COMM4HEALTH. A apresenta\u00e7\u00e3o discutiu os limites das estrat\u00e9gias de comunica\u00e7\u00e3o em sa\u00fade centradas apenas na transmiss\u00e3o de informa\u00e7\u00e3o e analisou a import\u00e2ncia da influ\u00eancia social, da participa\u00e7\u00e3o e do envolvimento relacional na promo\u00e7\u00e3o de comportamentos saud\u00e1veis.
Ivone Ferreira e Ros\u00e1rio Pinheiro, igualmente investigadoras do Grupo de Investiga\u00e7\u00e3o em Comunica\u00e7\u00e3o Estrat\u00e9gica, refor\u00e7aram a presen\u00e7a do grupo na discuss\u00e3o internacional sobre comunica\u00e7\u00e3o em sa\u00fade, confian\u00e7a, literacia e resposta estrat\u00e9gica a crises complexas. Ambas participaram no painel Health Communication in Times of Crisis: Trust, Literacy, and Strategic Decision-Making, moderado por Ana Margarida Barreto, que reuniu contributos sobre comunica\u00e7\u00e3o em sa\u00fade, literacia, desinforma\u00e7\u00e3o, responsabilidade \u00e9tica e tomada de decis\u00e3o estrat\u00e9gica em ambientes marcados por incerteza e vulnerabilidade.<\/p>\n\n\n\n

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<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

O Grupo de Investiga\u00e7\u00e3o em Comunica\u00e7\u00e3o Estrat\u00e9gica esteve representado na confer\u00eancia internacional BledCom 2026, dedicada aos desafios contempor\u00e2neos da comunica\u00e7\u00e3o em contextos de crise, organiza\u00e7\u00f5es e confian\u00e7a p\u00fablica.No \u00e2mbito da confer\u00eancia, Ana Margarida Barreto apresentou o trabalho “Beyond Information: Social Influence in Health Crisis Communication”, baseado nos resultados do projeto COMM4HEALTH. A apresenta\u00e7\u00e3o discutiu os…<\/p>\n","protected":false},"author":18,"featured_media":1006918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1006917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nICNOVA no BLEDCOM 2026 - ICNOVA<\/title>\n<meta name=\"description\" content=\"As investigadoras Ana Margarida Barreto, Ivone Ferreira e Ros\u00e1rio Pinheiro representaram o ICNOVA no 33.\u00ba BLEDCOM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICNOVA no BLEDCOM 2026 - ICNOVA\" \/>\n<meta property=\"og:description\" content=\"As investigadoras Ana Margarida Barreto, Ivone Ferreira e Ros\u00e1rio Pinheiro representaram o ICNOVA no 33.\u00ba BLEDCOM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"ICNOVA\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T14:38:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T14:38:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2026\/07\/SITE-Noti\u0301cias-e-Calls-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paulo Nuno Vicente\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paulo Nuno Vicente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/\"},\"author\":{\"name\":\"Paulo Nuno Vicente\",\"@id\":\"https:\/\/icnova.staging.widgilabs-sites.com\/#\/schema\/person\/a39c880d2477a551683eb43cf3d18074\"},\"headline\":\"ICNOVA no BLEDCOM – 33rd International Public Relations Research Symposium\",\"datePublished\":\"2026-07-03T14:38:08+00:00\",\"dateModified\":\"2026-07-03T14:38:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/\"},\"wordCount\":211,\"publisher\":{\"@id\":\"https:\/\/icnova.staging.widgilabs-sites.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icnova.fcsh.unl.pt\/wp-content\/uploads\/2026\/07\/SITE-Noti\u0301cias-e-Calls-1.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/\",\"url\":\"https:\/\/www.icnova.fcsh.unl.pt\/icnova-bledcom-2026\/\",\"name\":\"ICNOVA no BLEDCOM 2026 - 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